Africa safari tourism market set for growth

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Africa's big five

by MTHULISI SIBANDA
JOHANNESBURG, (CAJ News) – THE Africa safari tourism market is poised for steady expansion over the coming years.

Valued at about US$17,3 billion in 2025, the market is projected to reach US$25,7 billion by 2032, registering a compound annual growth rate (CAGR) of 5,8 percent during the forecast period from 2025 to 2032.

This growth reflects rising global interest in experiential travel, wildlife conservation tourism, and luxury adventure experiences across key African destinations.

Persistence Market Research provided the findings.

It stated countries such as Kenya, Tanzania, South Africa, Botswana, Namibia and Rwanda were globally recognized for offering iconic safari experiences, including the “Big Five” wildlife encounters and the Great Migration.

The firm added modern travelers were increasingly prioritising experiences over conventional leisure travel.

Safari tourism offers unique, once-in-a-lifetime encounters with wildlife and nature, making it highly attractive to adventure seekers, photographers, and nature enthusiasts.

“This shift toward immersive travel experiences is a major driver of market growth,” Persistence Market Research noted.

The rise of luxury safari lodges, boutique camps and personalised travel itineraries has significantly boosted the market.

Sustainability has become a central theme in Africa safari tourism.

Improved travel infrastructure and accessibility

Have also boosted the sector.

Southern Africa has one of the best safari tourisms with countries such as Mozambique, Zambia and Zimbabwe boasting all the big five plus almost all wildlife that are rarely witnessed in most countries across the world including best heritage tourism destinations.

– CAJ News

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