by AKANI CHAUKE
JOHANNESBURG, (CAJ News) – JETOUR, the Chinese car brand, is accelerating its global strategy.
This is buoyed by the global sales reaching 622 590 units in 2025, a year-on-year increase of 9,5-percent and setting a new annual record.
The brand now operates across more than 100 markets spanning Africa, Asia-Pacific, Europe, Middle East, Central and South America, and with a sales and service network of over 2 000 outlets.
In seven years, Jetour’s cumulative global sales have exceeded 2,15 million units.
It reports that makes it the only automotive brand worldwide to achieve such a milestone in such a short period.
In 2025, Jetour announced a global partnership with Alan Walker, collaborating to create the brand’s first worldwide theme song and foster cross-border emotional connections.
At the G20 Summit in South Africa, the T2 was selected as an official vehicle.
“This strengthened Jetour’s global reputation,” Jetour stated.
Capitalising on this visibility, Jetour also hosted its first fan music festival in the region, earning widespread recognition.
In addition, Jetour strategically engages a global audience through sports, partnering with historic African football club Al Ahly, sponsoring the FIFA Arab Cup in Qatar and supporting football events in some markets.
Jetour received the NADA Gold Award in South Africa.
In markets such as Angola, Jetour focuses on children’s welfare through initiatives like supporting orphanages and donating to schools.
Jetour also continues its partnership with the Cheetah Conservation Fund (CCF), sending teams to the Horn of Africa to support cheetah protection.
– CAJ News