from DION HENRICK in Cape Town
Western Cape Bureau
CAPE TOWN, (CAJ News) – RADISSON Hotel Group has added seven new hotels to its African portfolio.
This includes a debut in Tanzania.
The expansion adds over 1 200 hotel rooms in the continent.
With those additions, the group’s footprint in Africa has grown to nearly 100 hotels in operation and development, placing the group on track to reach its goal of 150 hotels within the next five years.
Tanzania has been identified as a key market in the company’s proactive expansion strategy, making its debut in the country with two hotel signings.
This addition enhances the group’s diverse African portfolio, spanning across 30 countries, further establishing it as the hotel company with the largest market presence in Africa.
Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, said the seven new hotels aligned with their expansion strategy, demonstrating significant growth in key African markets such as Morocco, Nigeria, Tunisia and Ethiopia as well as the highly anticipated debut in Tanzania.
“These hotels also highlight our conversion strategy and our commitment to diversifying our portfolio by introducing new brands and cementing our presence in these important markets.”
Younes said with a strong first half of the year, they plan to continue the momentum in the second half by focusing on expanding presence in key markets such as Morocco and South Africa, where they recently announced an ambition to reach 25 hotels by 2030, doubling the portfolio in both countries.
“We thank each of our partners for their valued trust in us and our brands,” Younes concluded.
– CAJ News