Toshiba renews focus for South African PC market

ToshibaBy MTHULISI SIBANDA
JOHANNESBURG, (CAJ News) – TOSHIBA, the Japanese multinational conglomerate, has renewed its strategy in South Africa to concentrate its efforts on government, higher education and wider public sector.
Ronald Ravel, Director B2B (business-to-business) at Toshiba South Africa, says their renewed focus is to grow their presence in South Africa substantially, ensure they are seen as a leading B2B PC business and put themselves in the best possible position to thrive in a competitive sector.
“Our strong in-country partnership play a vital role in ensuring the end-user has access to our product solutions,” adds Ravel.
With over 30 years heritage in the business device market, solving business challenges and driving efficiencies is in Toshiba’s “DNA”, says Ravel.
He says, “We have been present in the South African market for several years providing advanced technological solutions through our PC offerings.”
In line with its strategy for South Africa, Toshiba has adopted a more focused B2B distribution strategy with Mustek Limited, one of the largest assembler and distributors of personal computers and complementary ICT products in the country.
“We’re honoured to be part of Toshiba’s renewed B2B strategy, a brand that is very well-known and respected in South Africa,” says Kirk Toweel, Toshiba Product Manager at Mustek Limited.
Founded in Tokyo in 1875, Toshiba is at the heart of a global network of 550 consolidated companies employing 188 000 people worldwide, with annual sales surpassing 5,6 trillion yen (US$50 billion).
CAJ News

Short URL: http://cajnewsafrica.com/?p=18968

Posted by on Mar 27 2017. Filed under Africa & World, Featured, Finance, Investing, National, Regional, Technology. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Poll

Who do you want to lead South Africa ?
  • Add your answer

Connect to CAJ News on Facebook

Subscribe to our Newsletter

Photo Gallery

Log in
All material © CAJ News Africa. Material may not be published or reproduced in any form without prior written permission.