Nigeria Breweries in historic FC Barcelona partnership

barcelona picFrom OKORO CHINEDU in Lagos, Nigeria
LAGOS, (CAJ News) – NIGERIA’S premium beer, Star Lager, is partnering FC Barcelona, one of Europe’s leading football clubs, which will see the brand become the Official Beer Partner/ Official Supporter of the Spanish side in the West African country.
The partnership has been sealed at the Camp Nou, home to FC Barcelona, and will see Star Lager beer use the logo, name, symbols and colours of the Spanish club side.
The significance of this new partnership bestows Star Lager exclusive rights to promote the brands’ association to millions of FC Barcelona fans across Nigeria further supporting the vision to embrace an unrivalled passion of premium football experience by Nigerian fans.
Commenting on the new partnership, Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi, said the partnership is part of Star’s commitment to its consumers’ with the biggest passion for football.
“We are committed as a brand to nurture a partnership as this one, which will positively impact on the development of the football landscape in Nigeria. As a national premium brand, Star is investing in this and other partnerships with a huge potential for world class knowledge transfer,” Maria-Maggi said.
Maria-Maggi said the Nigerian football community would benefit from the technical expertise shared by the European team as the growing sophistication of football fans mean the level of even local clubs in Nigeria must significantly improve to attract and keep the attention of the fans.
FC Barcelona legend, Edgar Davids, affirmed that the partnership showed football was truly universal and pulled down cultural barriers.
“It’s even more exciting to see a partnership between the club and Nigeria’s Number 1 beer brand, Star Lager,” Davids said.
Star Lager debuted in Nigeria some 76 years ago. Founded in 1899, FC Barcelona is the world’s second richest football club in terms of revenue, with an annual turnover of €560,8 million.
Notable Nigerian players such as Emmanuel Amunike, Samuel Okunowo and
Haruna Babangida have donned the famous navy-and-maroon jersey.
CAJ News

Short URL:

Posted by on Mar 3 2017. Filed under Africa & World, Featured, Football, National, Regional, Sports. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Connect to CAJ News on Facebook

Subscribe to our Newsletter

Photo Gallery

Log in
All material © CAJ News Africa. Material may not be published or reproduced in any form without prior written permission.