Corolla marks half-century in SA
JOHANNESBURG, (CAJ News) – TO celebrate 50 years of a great heritage in South Africa, Toyota kicks off the New Year with a sleeker Corolla to augment the model’s iconic status.
Well into its eleventh generation since being introduced onto the market, more than 1 million Corolla units have been produced and sold in the Southern African country.
About 45 million have been sold globally.
Glenn Crompton, Toyota SA Motors Vice President of Marketing, says one of many reasons South Africans have always loved Corolla is because it has continually delivered on being an affordable, reliable, family car over the past 40 years.
The 2017 model features more prestigious exterior design, and there has been a strong emphasis on enhancing its sensory quality in the cabin.
“Most importantly, the Corolla continues to build on the model’s legendary QDR with significantly enhanced quality in every aspect of its design and engineering, while continuing to represent impressive value for money,” says Crompton.
The Corolla is currently sold in about 150 countries – including South Africa (SA) – and regions around the world and accounts for approximately 20 percent of Toyota’s global sales.
– CAJ News
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