Mpofu partners Subaru as safety ambassador
Ashley Lazarus, Marketing Manager of Subaru Southern Africa, confirms the partnership which embodies a key part of the Subaru ethos.
“Vuyi represents everything we stand for as a brand, which is to build outstanding cars that are enjoyable to drive, dependable and above all, absolutely safe. Vuyi’s work in the road safety space is commendable and
partnering with her to empower drivers to be safer is a perfect fit for us.”
The strategic partnership with Mpofu will specifically focus on positioning Subaru as the leader in automotive safety, driving our brand statement of Confidence in Motion.
Subaru has chosen the Subaru XV 2.0i Lineartronic CVT as the car that Vuyi will initially drive over the 12-month partnership and Ashley Lazarus considers the pairing just right.
“We felt that the 2016 XV suited Vuyi’s personality and charm, especially in this very popular Hyper Blue colour.
This partnership will form the build up to the official launch of Subaru EyeSight® into South Africa in the third quarter of 2017.
EyeSight® is the latest feature in Subaru Pre-Collision Safety and has been in development since 1989.
EyeSight® has been designed to minimize collision damage or if possible, prevent the collision, by coordinating the stereo cameras, engine, transmission and brakes in unison to slow the vehicle down or bring it to a complete stop. It is the most significant leap in crash prevention since the invention of Symmetrical All-Wheel Drive.
Mpofu says the partnership with Subaru will allow her to reach more and more people through my Car Care Clinics, Gals Garage and Fantastic Fathers workshops.
She is a a self-confessed petrol-chic and road safety advocate.
“Subaru is well known for producing cars that deliver exceptional performance and reliability but they are most acclaimed for the impeccable safety standards. There is no other car that offers this level of attention to detail when it comes to safety and who better to partner with in broadening road safety awareness?”
– CAJ News
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