Toyota voted South Africa’s top car brand
by MTHULISI SIBANDA
JOHANNESBURG, (CAJ News) – A MAJORITY of South African adults have voted Toyota their preferred car brand.
This follows a survey conducted by Gumtree South Africa on the differences between men and women when purchasing a car.
For the women, Toyota was named as their ‘mark’ of choice (27 percent), listing attributes such as reliability, maintenance, comfort and affordability when mentioning their favourite car brand.
“This resonates extremely well with our brand pillars, as Toyota’s reputation for quality, durability and reliability clearly talks to the needs of these customers,” says Kerry Roodt, General Manager of Marketing Communications.
Toyota also scored the highest for men, with 21 percent recording Toyota as their preferred brand. Key phrases such as power, style, class, engineering and trust were mentioned by the respondents.
“We are delighted to have been voted as the preferred car brand by both men and women in this survey, and this reflects our commitment to all our customers to offer ever improving vehicles and outstanding service,” Roodt adds.
– CAJ News
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