Facebook celebrates young African creatives
From NJABULO BUTHELEZI in Durban
DURBAN, (CAJ News) – FACEBOOK is celebrating the creativity and excellence of young African creatives at The Loerie Awards for 2016, the premier annual advertising awards in the advertising industry in Africa and the Middle East.
In addition to sponsoring The Loerie Student Awards for 2016, Facebook hosted a range of events aimed at young creatives in support of Loeries Creative Week (15-21 August) in Durban, South Africa.
Facebook announced that it will work with the Loeries and advertising schools across the country to develop and promote young creative talent on an ongoing basis. This will culminate in the Facebook Challenge, which will become an official Loerie Award in the Student Category from 2017.
One of the highlights of the week was the partnership between Facebook and the Nelson Mandela Foundation to run the first student Hack for Good at this year’s Loerie Awards.
Twenty of the country’s top students competed in a 48-hour hack to create a world-class video campaign, speaking to the theme of “Tolerance” and “Living the Mandela Legacy”.
Facebook will sponsor the production and flighting of the campaign on 5 December, the third anniversary of Madiba’s passing.
“If we want to be more creative, we have to connect – with each other, the industry and the world,” says Nunu Ntshingila, Head of Facebook, Africa.
She says for Facebook, the Loeries is a perfect opportunity to celebrate how Africa’s dynamic creatives are using mobile to make human connections and tell compelling stories.
“Mobile is the creative canvas of our time and young African professionals will define how it is used in the years to come.”
– CAJ News
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