Econet clinches Brazilian premiership rights
Following the three-season agreement with leading South American television company, Brazilian Globo, Kwesé Sport (an Econet Media platform), starting immediately, will be the exclusive broadcaster of the Brazilian League in Botswana, Democratic Republic of Congo, Eritrea, Ethiopia, Ghana, Kenya, Lesotho, Liberia, Malawi, Namibia, Nigeria, Rwanda, Sierra Leone, South Africa, Swaziland, Tanzania, Uganda, Zambia, Zanzibar and Zimbabwe.
The deal encompasses the rights to screen 110 games of the Brazilian League running from May to December each year until 2018 and 43 games from São Paulo State League (February to May annually). Both tournaments will be available on Kwesé platforms.
In addition, Kwesé will screen weekly two shows that amplify the relevance of the championship.
Econet Media Chief Executive Officer, Joseph Hundah says Brazil is a global soccer powerhouse whose world-famous superstars have included the likes of Pelé, Zico, Roberto Carlos, Kaka, Ronaldo, Ronaldinho and Neymar, among countless other legends of the game.
“The outstanding skills of their top players have thrilled soccer fans for decades and we are delighted that we have acquired the rights for Kwesé Sports to showcase a new generation of soccer icons in the making,” Hundah says.
Raphael Corrêa Netto, Globo’s head of international sales, says it is an important deal that will deliver the best of Brazilian soccer to more fans around the world.
“We believe that Brazilian soccer has a truly global appeal and we are sure Kwesé viewers will enjoy following the thrilling action from these two famous leagues,” says Netto.
– CAJ News
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