Torrington new Econet commercial director
The appointment marks a significant development in its strategy to establish its Kwese brand in the broadcast industry across Sub-Saharan Africa.
As Group Commercial Director, Torrington will be responsible for creating and expanding Econet Media’s commercial operations, specifically the ongoing development and implementation of a comprehensive sales strategy for Kwese products.
These products will be available on both satellite and internet platforms, including on-demand and mobile.
“Rhys is a skilled negotiator, accomplished leader and organizational expert who built his reputation through his tenacity and vision. He recognises the potential of Kwese products to positively benefit African TV consumers by diversifying their choices,” said Econet Media Chief Executive Officer, Joseph Hundah.
“His role gives him cross-functional oversight of our connectivity infrastructure to best meet our core aim of delivering affordable, lifestyle-based, viewing solutions,” added Hundah.
Most recently Torrington was the CEO of the Tanzania-based Azam Media.
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