MTN Rwanda launches platform for youth
Titled “YOLO, Go Be Great,” the campaign targets the 16-24 age group, offering them access to a unique platform that includes an exciting voice and data offering called the Yolo Pack.
The campaign and the offer tied to it aims to create an enhanced user-experience for this segment.
Speaking at the launch at the MTN Headquarters in Nyarutarama, CEO Gunter Engling said, “Yolo is our way of connecting with the youth that represent about 40 percent of the total population of Rwanda. As MTN, we are dedicating our efforts and resources to help nurture the youth, inspire them and drive them to achieve greatness.
“We believe the future of the country and our business rest with this segment. We therefore want to invest in developing youth who will be proud of themselves and that Rwanda will be proud of.”
Over the years, MTN Rwanda has grown with the economic development of the country, introducing innovative products and services that have touched almost all aspects of lives of the Rwandan people. The company sees the importance of driving growth in a manner that delivers value to its customers and communities.
Chief Marketing Officer, Yvonne Manzi Makolo, said it was important that the campaign speaks to how they drove MTN forward as a business and as a brand.
“We know the youth demand customized products and solutions that they can identify with. The value behind Yolo is that MTN is able to give the Youth flexible packages to live in a digital world with our affordable packs, and to connect to anyone at any time due to our extensive network,” said Makolo.
With the Yolo Pack, eligible customers will dial *154# then access a menu that will give them the option of activating either voice or data.
– CAJ News
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