Absa launches Twitter banking
JOHANNESBURG , (CAJ News) – In a first for South Africa, Absa has launched Absa ChatBanking, which will allow its social media-savvy customers to perform certain transactions via Twitter The bank has set up a ChatBanking account – @AbsaChatBanking – which invites Absa clients to interact with it via ‘DM’ (Direct Message) to receive an account balance, buy data and airtime or to view the last three transactions on the account, instantly.
To set up the service, users must:
-Logon to online banking, click on Settings from the Express tab and add your profile
-Logon to Twitter and follow @AbsaChatBanking
-Send a DM to @AbsaChatBanking and simply say “hi”
“For now it will limit you to specific transactions within your own
profile,” Absa said, speaking to security concerns.
“Your profile is linked to the Absa ChatBanking and is very secure. In a one-time only process you will register in a secure environment which will link your Twitter profile to your Absa bank account,” the bank says.
“You will be sent a sure-check via your registered cell phone number to ensure that you have permission to link the account. Your account number and personal details will never be displayed in a chat to ensure that even if someone stole your cell phone and looked at your Twitter chat, they would not be able to use the information in the same way that someone who picked up your old ATM slip would not be able to use the information on it.”
The bank added that data and airtime purchases are only for the account holder.
In April, the bank said that would pilot a chat bot system to enable customers to transact over social media. Chat bots use artificial intelligence to simulate intelligent conversation through written or spoken text.
At the time, Absa noted that messaging apps continue to eclipse social media as the conversational channel of choice in monthly active users, which means that consumers are quickly adopting ‘smart’ two-way messaging apps as opposed to traditional, and more limited options such as SMS or email.
Hashtag transactions are a new concept in South Africa, but is not a new concept in digital transactions.
– CAJ News
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