Safaricom launches new platform for youth
NAIROBI, (CAJ News) – SAFARICOM has announced the launch of BLAZE, a platform that seeks to empower youth using the power of mobile.
Conceptualized at a cost of Sh700 million (US$6,95 million), it will target the fast-growing 18-26 demographic, offering them access to a specialized platform that includes custom-made tariffs and product offerings that will leverage Safaricom’s extensive mobile network.
BLAZE will act as a sub-brand of Safaricom and is a first-of-its-kind product that was co-created with the target audience over the course of a year.
“We realize that our youth segment has unique needs that called for specialized product offering. BLAZE will introduce a number of innovative concepts into the mobile sector including the opportunity to choose your own bundle,” said Bob Collymore, Chief Executive Officer, Safaricom.
Sylvia Mulinge, Director – Consumer Business, Safaricom, said BLAZE was a unique innovation the company was proud to be introducing to the market.
“It allows our customers to always be in control and to manage their spend according to their needs,” she said.
– CAJ News
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