Safaricom launches new platform for youth

Safaricom Director of Consumer Business Unit, Sylvia Mulinge (L), Kenyan YouTuber and social media personality, Shatheyungin and Senior Manager Youth Segment, Marion Njeri.jpg

Safaricom Director of Consumer Business Unit, Sylvia Mulinge (L), Kenyan YouTuber and social media personality, Shatheyungin and Senior Manager Youth Segment, Marion Njeri.jpg

From MARIA MACHARIA in Nairobi, Kenya
NAIROBI, (CAJ News) – SAFARICOM has announced the launch of BLAZE, a platform that seeks to empower youth using the power of mobile.

Conceptualized at a cost of Sh700 million (US$6,95 million), it will target the fast-growing 18-26 demographic, offering them access to a specialized platform that includes custom-made tariffs and product offerings that will leverage Safaricom’s extensive mobile network.

BLAZE will act as a sub-brand of Safaricom and is a first-of-its-kind product that was co-created with the target audience over the course of a year.

“We realize that our youth segment has unique needs that called for specialized product offering. BLAZE will introduce a number of innovative concepts into the mobile sector including the opportunity to choose your own bundle,” said Bob Collymore, Chief Executive Officer, Safaricom.

Sylvia Mulinge, Director – Consumer Business, Safaricom, said BLAZE was a unique innovation the company was proud to be introducing to the market.

“It allows our customers to always be in control and to manage their spend according to their needs,” she said.

– CAJ News

Short URL: http://cajnewsafrica.com/?p=13283

Posted by on May 27 2016. Filed under Africa & World, Broadband, Featured, Finance, Mobile & Telecoms, National, Regional, Technology. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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