Encouraging response to Social Media Week
ABUJA, (CAJ News) – THE recently-concluded Social Media Week has been hailed as a success after the event in Nigeria , Africa ‘s most populous city Lagos eclipsed those held overseas.
Social Media Week was held in Lagos, New York (United States), Hamburg (Germany) and Jakarta (Indonesia) from the February 22-26.
Technology expert, Willy Seyama, said for Nigeria to gain higher share of voice than the United States and Germany during Social Media Week conference was a “big deal” for Africa.
“This should be seen as one of the ways to change the narrative from the continent of destitution to that of techno-savvy netizens who know how to use online media to tell their own stories,” said Seyama, who is also Founder and Chief Executive Officer of eNitiate Integrated Solutions.
“The story of Social Media Week Lagos’ online activity warms my heart,” Seyama added.
He said Nigeria created a big and positive hype during the annual Social Media Week.
“Lagos took the lead in online mentions over the other three participating cities from various continents,” he added.
His analysis of over 95 000 online mentions of the four cities indicated that Lagos gained the highest share of voice throughout the duration of the five day conference.
Meanwhile, despite Nigeria being Africa’s largest economy, 95 percent of its trade is informal, said Harsh Sarda, Managing Director of Nielsen Retail Africa.
He pointed out the likes of Woolworths, Truworths and Tiger Brands failed to sustain their operations.
“Regardless of the informal way of doing business, Nigerian netizens (citizens on the net) put their country firmly on the Social Media Week map,” said Seyama.
– CAJ News
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