Service providers receive digital economy boost
By SAVIOUS KWINIKA
JOHANNESBURG, (CAJ News) – SAP, the multinational software corporation, has launched its Big Data Margin Assurance solution to help communication service providers (CSPs) thrive in the digital economy.
This would enable the providers make detailed information on margins and profits available to business uPowered by SAP HANA, the solution provides a consolidated repository and analytics engine for fast and real-time telecommunications data. Using the solution CSPs will have increased insight into revenues, margins and costs across their operations, allowing them to transform from average revenue per user (ARPU) to average margin per user (AMPU) business models.
A central component of the SAP Big Data Margin Assurance solution is a standardized data model based on TM Forum industry standards.
TM Forum, the global industry association for digital business, provides a suite of best practices, digital toolkits and standards that are widely adopted by digital and communications service providers and global enterprises.
The introduction of Big Data Margin Assurance at the recent Mobile World Congress comes amid increased competition in saturated markets coupled with disruption from digital transformation is forcing CSPs to refocus from top-line to bottom-line growth.
Industry has welcomed the offering.
“The ability to understand granular customer profitability, specifically which customers are profitable or unprofitable and why, is a game changer for our industry SAP brings excellent capabilities to the table. SAP HANA Cloud Platform provides unprecedented levels of speed, massive processing and flexibility to query our significant data repositories,” said Thomas Holtmanns, Vodafone director, Finance Operations Germany and Global Margin Assurance.
SAP said the new solution was part of SAP’s overall strategy to help telecommunications companies harness the power of the massive data volumes they capture.
– CAJ News
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