Mercantile loyalty programme rewards trusty clients
This will lead to the development of an app that will enable entrepreneurs to earn and redeem points at till points of most major retailers using quick response (QR) code technology.
Tom Stilwell, Head of Mercantile Bank Private Bank, said the bank was delighted to be able to reward entrepreneurs and make it easier for them to get something more out of their daily purchases.
“As a bank that works closely with entrepreneurs, we had numerous discussions with our clients to understand what they wanted from a rewards programme,” said Stilwell.
He said two things came out strongly- rewards must be easy to redeem and the programme must also offer clients considerable choice in what they can buy with their rewards.
“With our new loyalty app, redemption could not be easier and we are constantly increasing our list of merchants, giving clients even more choice,” said Stilwell.
wiGroup founder and Chief Executive Officer, Bevan Ducasse, said many businesses offered apps that were time consuming and difficult to use.
“The trend of market-leading applications is to specific core functionality rather than generic ‘overcrowded’ applications. Mercantile have done well in shaping an application that has specific and valuable functionality for their customers, which is key to success,” said Ducasse.
wiGroup’s proprietary mobile transacting platform, the wiCode platform, enables point-of-sale integrated mobile transacting, in more than 55 000 point-of-sale lanes nationally, providing services to more than 50 mobile transacting issuers.
– CAJ News
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