Brand South Africa appoints new Chief Marketing Officer
JOHANNESBURG, (CAJ News) – BRAND South Africa has announced the appointment of former diplomat, Linda Sangaret, as Chief Marketing Officer.
The appointment at the country’s official marketing and reputation management agency is with immediate effect.
Brand SA Chief Executive Officer, Kingsley Makhubela, confirmed the appointment.
Brand South Africa is pleased to have a global citizen of the calibre of Mrs Sangaret as its Chief Marketing Officer, said Makhubela.
Sangaret will be responsible for co-ordinating national efforts to position South Africa as a competitive destination of choice in a range of areas.
She said after many years of working to position her country positively on foreign shores, she was pleased to be able to showcase South Africa and its people.
In an increasingly borderless global world, a nation’s reputation and its competitive strengths are its biggest assets. I look forward to the task of defining South Africa’s value proposition with a range of stakeholders so that we can leverage the best that the country has to offer to position South Africa as a world class destination of choice, she said.
Sangaret has recently concluded a decade long tenure as South African Tourism’s Country Manager in France.
She has also served the country as a diplomat in Paris between 1995 and 1999.
Sangaret also had a stint at Societe Generale Investment Bank in France where she was Global Communications and Marketing Manager.
– CAJ News
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