Campaign celebrates humans’ shared origins
JOHANNESBURG, (CAJ News) – A NEW campaign has been launched to celebrate Africa as the birthplace of humankind and improve the public’s awareness of their shared origins.
Tagged the “All From One” campaign it is the brainchild of the Palaeontological Scientific Trust (PAST) and its key partners, which include the Department of Science and Technology and Standard Bank.
Launched in Johannesburg, South Africa, it features exhibition will be located outside Standard Bank headquarters in the city until January 31.
The exhibition is set to travel to Soweto for the Zindala Zombili African Music and Dance Festival in February and then the plan is to take it to Cape Town later.
In 2017, it will tour in East Africa (Kenya and Tanzania) and then West Africa (Nigeria and Ghana).Plans are also being developed to launch the campaign and exhibition in the United Arab emirates with an event in Abu Dhabi.
“When we use science as our guide, it is clear the racial distinctions that began to appear only as recently as 50 000 years ago as our ancestors populated the world from the African homeland are superficial and have no bearing on our capabilities or character,” says PAST Chief Executive Officer, Andrea Leenen.
The All from One campaign seeks to commit people from across the world to four human ideals validated by the science of our origins: tolerance, unity, collaboration and conservation.
People will be able to commit to these four campaign ideals at the exhibition or online at www.past.org.za.
Sim Tshabalala, Chief Executive, Standard Bank Group, said the launch of the All from One campaign was a major leap forward in bringing science and the story of humankind into the schools and living rooms of all South Africans, as well as into boardrooms.
“We encourage everyone to visit the exhibition, and take on board the rich lessons to be learned,” said Tshabalala.
– CAJ News
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