Safaricom enhances M-PESA service
From MARIA MACHARIA in Nairobi, Kenya
NAIROBI, (CAJ News) – SAFARICOM has introduced a new enhancement to its M-PESA money transfer offering.
This enables customers to confirm the name of the intended recipient of funds, before completing an M-PESA transaction.
‘Hakikisha’ which has been under pilot for the last one month will be rolled out in phases with a view to covering the entire 21,7 million M-PESA customer base by October 30.
It will ensure that customers no longer lose money to unintended recipients as a result of making a mistake while entering a number.
Safaricom receives an average of 12 000 calls from M-PESA customers seeking to have reversals done for transactions made to the wrong recipients.
“While a majority of these are resolved successfully, we appreciate that this is a major inconvenience for our customers,” said Safaricom’s Director of Financial Services, Betty Mwangi.
The pop-up feature will also apply when customers are making payments to Lipa Na M-PESA (PayBill option), agent withdrawals, and will complement ongoing plans to boost the number of cashless transactions in the country.
M-PESA Agents will also benefit from the service when depositing funds to customer numbers.
“This is yet another testament to our commitment to ensure that we know our customers intimately and deliver to them the most relevant products- which is one of the objectives that we set out to achieve during this financial year. More initiatives are underway,” said Mwangi.
She said the new enhancement was as a result of improved system capability after migration of M-PESA servers to Kenya earlier this year.
The intended recipients’ names will be queried against the official records registered by the customers and PayBill partners, ensuring that customers no longer send funds to the wrong numbers or organizations.
However ‘Hakikisha’ will be suspended if no transaction is completed after five consecutive trials by typing 1 to STOP the transaction.
Launched eight years ago, M-PESA has emerged as the most preferred mobile money solution in Kenya with over 13,9 million Kenyans using the service at least once a month.
It is supported by a network of over 85 000 agents, with more than 50 000 Lipa Na M-PESA tills that allow customers make payments using the service.
– CAJ News
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