Expanding firms urged to embrace foreign markets
By TINTSWALO BALOYI JOHANNESBURG, (CAJ News) – AFRICA’S mid-sized companies, as they expand across the continent and globally, have been urged to put in place enterprise resource planning (ERP) platforms that would allow them to seamlessly manage multiple legislative environments, currencies and languages.
Keith Fenner, Chief Sales Officer, Sage X3 AAMEA, Executive Director and Head of Sage Middle East, said these companies were now aggressively looking for growth in other parts of the continent, and as they expanded out of their home countries, their requirements from their business systems became more complex.
International expansion brings with it a range of challenges in terms of managing the laws, financial reporting requirements, and tax regulations of multiple countries, said Fenner.
In addition, companies suddenly find themselves needing to manage multiple currencies and languages in their businesses.
With French, English, Portuguese and other languages used for official business, companies need a multilingual platform. They also need one that can support the dozens of currencies used across Africa.
“Many companies in Africa are still running their businesses on home-grown legacy systems or even using manual processes,” said Fenner.
“In many cases, they don’t have the appetite for the time, risk, and cost attached to rolling out a complex, high-end platform. For that reason, we’re seeing a lot of demand in the market for systems that can be rapidly deployed to address the growing pains of a company on a global expansion drive.”
He said today’s enterprise applications must be flexible and modular to cater for the complexities of a global business.
“The automatic quest for on-premises, single instance, single mega-vendor ERP capabilities is dead,” said Fenner.
– CAJ News
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