SA toiletries company plans expansion to Angola

South African companies exhibiting at the Angolan Trade Fair are optimistic the experience will enhance their efforts to spread their footprint in that country

South African companies exhibiting at the Angolan Trade Fair are optimistic the experience will enhance their efforts to spread their footprint in that country

JOHANNESBURG, (CAJ News) – THE ongoing Angolan International Trade Fair is poised to steer the expansion of South African companies to Angola.

A total of 24 companies from South Africa are exhibiting their products and services at the trade fair popularly known as FILDA (Feira Intenacional De Luanda) which ends in Luanda, the capital, on Sunday.

The Department of Trade and Industry (DTI) is funding the participation of the companies in the exhibition with the aim of increasing exports of the South African manufactured goods to various markets.Among these companies is Magetz Guest Amenities.

Owned by Mbombela-based Mpumalanga businesswoman, Makgethwa Mashiane, the company is confident it will find a market for its personal care products in Angola.

“I came to Angola with one mission in mind, and that is to find a
distributor for our products. This will enable us to penetrate the Angolan market and we will export our products to the distributor who will then sell them to various customers in Angola,” says Mashiane oozing optimism.

Her company manufactures a range of personal care products including body lotion, bath salts, shower gel, bubble bath, tissue oil and body butter. These are distributed under the brand name Velvet.

Mashiane also participated in FILDA last year through the assistance ofthe DTI.

“Last year my products caught the eye of a company that has a huge warehouse in Angola and are sourcing all kinds of products from South Africa and selling them in Angola. We have been negotiating ever since but we have not managed to clinch a deal yet as the company indicated that the drop in the oil price had impacted negatively on their business,” she said.

“The company was interested in our hotel amenities and I’m hoping that the country’s economy will recover soon and I can sign a deal with the company in the near future because they really showed keen interest and I do not doubt their sincerity,” emphasised Mashiane.

She also adds that she will not only be waiting for potential clients to come to her stand at FILDA but she will make time to visit owners of numerous beauty shops in shopping malls around Luanda and introduce them to her products.

Mashiane is pleased that participation in exhibitions like FILDA will go a long way in assisting her contribute to creating employment in Mpumalanga in particular and South Africa in general. At the moment Magetz employs five permanent and two temporary workers at their Rocky Drift industrial area premises.

CAJ News

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Posted by on Jul 23 2015. Filed under Africa & World, Finance, Investing, Investing, National, Regional. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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