South Africa commemorates Nelson Mandela DayBy GIFT NDOLWANE
JOHANNESBURG, (CAJ News) – THE Nelson Mandela International Day has been commemorated in South Africa, the late icon’s country of birth.
Individuals and companies have engaged in charitable initiatives in line with theme of the day, which celebrates the global figure’s 67 years of selfless contribution to humanity.
MTN South Africa, the mobile network operator, set the tone by organising a concert with leading artists from across the continent.
Leading artists from across the length and breadth of Africa who volunteered their time to perform pro-bono at the annual second edition of the Nelson Mandela Tribute concert at MTN Head Office in Fairlands, Johannesburg.
By performing at the concert for free, the artists contributed to the ethos of selflessness that Madiba, as Mandela was known, embodied.
The concert was streamed live to millions of its subscribers in South Africa on MTN’s digital platforms, to promote and foster African unity.
In the spirit of Nelson Mandela International Day of giving 67 minutes to a worthy cause, the concert will be broadcast for free over the MTN Music+ service and subscribers can watch the proceedings live on their mobile devices.
“MTN takes great pride in its South African heritage and is extremely grateful for the selfless work that Nelson Mandela and so many others did to lay the foundation for the country in which we live today,” says Larry Annetts, Chief Marketing Officer: MTN South Africa.
Meanwhile, the Vuma Reputation Management team, visited the Foodbank as part of their 67 minutes for Nelson Mandela Day.
They helped with packing grocery hampers which will be donated to people in need across Johannesburg.
“We always take this opportunity to make a difference to other fellow South Africans who are less fortunate. As part of our strategy in skills upliftment and giving back to the community, we blocked off company time in our calendars to ensure that we could play a part in this important initiative. We would like to challenge the rest of South Africa to make each day a Mandela day, says Janine Hills, CEO and founder of Vuma Reputation Management.
FoodBank South Africa is a registered non-profit organization, established in 2009 to provide a co-ordinated central logistical infrastructure that collects edible food from manufacturers and retailers, and ensures that this food is redistributed to help feed thousands of hungry people every day.
“A fulfilling morning as we worked together to make a difference. There was excellent team work and it was amazing to see different organisations collaborating for one goal. It felt good knowing that we were doing something that will make a positive difference in someone else’s life,” says Roshnee Pillay Senior Account Director at Vuma Reputation Management.
Nelson Mandela International Day (or Mandela Day) is an annual international day in honour of Mandela, celebrated each year on 18 July, Mandela’s birthday.
The day was officially declared by the United Nations in November 2009, with the first UN Mandela Day held on 18 July 2010. However, other groups began celebrating Mandela Day on 18 July 2009.
Mandela died in 2013 after a protracted illness.
– CAJ News
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