SAP and City Football Group Take “The Beautiful Game” Into the Cloud
by SAVIOUS KWINIKA
JOHANNESBURG, (CAJ News) – SYSTEMS Applications Products (SAP) SE, market leader in enterprise application software, has announced it had become the official Cloud Software Provider and a technology advisor of the City Football Group.
City Football Group and its four clubs around the world-including Manchester City FC (Men and Women), New York City FC, Melbourne City FC and Yokohama F. Marinos-will benefit from the global, multi-year marketing and technology partnership poised will transform the way the ownership group and its football teams operate and perform, from the boardroom to the pitch.
Bill McDermott, Chief Executive Officer and member of the Executive Board of SAP SE, said City Football Group is one of the most innovative and technology-driven football organizations in the world.
“We are so proud that SAP HANA and our cloud solutions will be enabling City Football Group’s vision for supporting the players and coaches while completely reinventing the fan experience.”
Khaldoon al Mubarak, Chairman of City Football Group, said the partnership was as important as it was broad, stretching across all entities within the City Football Group.
“In SAP we have found a technology partner that is committed globally to our businesses and one that shares our constant drive for innovation. Our common ambition is to create groundbreaking football specific technology solutions and products and I have every confidence that we will be successful,” Mubarak said.
City Football Group and its clubs will implement a wide variety of cloud-based solutions powered by the SAP HANA® platform with the aim to simplify their world-wide operations, scale their business, increase productivity and enhance the fan experience.
Another key element of the partnership will be the collaboration to co-innovate and develop new applications to analyze and improve performance on the field for players and coaches.
To further expand globally and improve operational efficiencies across all clubs, City Football Group will utilize cloud solutions from SAP, including SuccessFactors® solutions, the SAP® Jam™ social software platform and the SAP Simple Finance solution powered by SAP HANA, to enhance talent management and HR processes and drive more collaboration worldwide.
A variety of SAP solutions will be leveraged to enhance the fan experience in CFG team stadiums around the world, including an interactive digital insights wall at the Etihad Stadium that will bring real-time analytics and insights to fans attending matches.
City Football Group will co-innovate with SAP on new technological enhancements in the areas of talent management, football performance and human performance for future versions of the SAP Sports One Solution.
– CAJ News
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