MTN’s plane competition gets recognition
by MTHULISI SIBANDA
JOHANNESBURG, (CAJ News) – MTN announced it had won the the Total Telecom Best Brand Award in recognition of the MTN Sky “Win a Plane” competition.
The award is conferred to companies that have elevated their brand awareness in the past 12 months and demonstrated a positive impact on market share, valuation and bottom line.
MTN was recognised for its first-to-market MTN “Win a Plane” competition where MTN subscribers stood a chance to win a four-seater Sling aeroplane, or its cash equivalent of R1,7 million.
The MTN Sky “Win a Plane” Competition had a positive impact on product uptake and increased MTN’s market share during its tenure, the mobile network operator stated.
MTN saw subscriber numbers increasing by 5,7 percent and recorded 1,4 million net additions for the quarter ended 30 September 2014.
MTN attributed this performance to an aggressive marketing campaign that was underlined by attractive voice and data offers.
Integral to this popular competition and campaign was the appointment of multiple-award winning music duo, Mafikizolo, as MTN’s new brand ambassadors.
Larry Annetts, MTN Chief Marketing Officer said the accolade was an affirmation of the meticulous and painstaking work that his team had been doing to reclaim MTN’s rightful place in the market.
“This accolade also goes to millions of our loyal subscribers who continue to keep us on our toes. We are delighted with what has been achieved so far in a very challenging economic environment,” he said.
“This accolade will spur us to work harder to build brand affinity, improve product take-up and ensure that the MTN brand is firmly embedded in the hearts and minds of our customers.”
Initiated in 1999, the Total Telecom Awards is said to be one of the most respected awards for the global telecoms industry.
– CAJ News
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