KFC banks on Valentines to boost flower exports
from MARIA MACHARIA in Nairobi, Kenya
NAIROBI, (CAJ News) – THE Kenya Farmers Corporation (KFC) aims to make the most of the decline in flower production in Ethiopia and rekindle Kenya’s position as a leading supplier to the continent and Europe.
The plans coincide with the annual Valentine’s Day, falling on Saturday, where demand for flowers peak.
KFC Chairman, Richard Fox, said efforts were underway to rekindle Kenya’s market share ahead of the St. Valentine’s Day.
He however cited close challenger in the flower business, Ethiopia, as a major competitor but vowed to recapture the market this Valentine.
He said the weather in Ethiopia was colder which was less conducive for flower production.
“We want to take advantage of the low flower production in Ethiopia to reclaim our share of the European market during valentine.
“We have some few farms selling the flowers to Japan and China and the only challenge facing the US market is lack of direct flights,” Fox said.
– CAJ News
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