Campaign encourages Zimbabweans to donate bloodfrom MARCUS MUSHONGA in Harare, Zimbabwe
HARARE, (CAJ News) – A non-governmental organisation has embarked on an innovative campaign to encourage Zimbabweans to donate blood.
This is part of broader campaigns to raise awareness of the lack of and high cost of blood in the country.
To raise awareness for the blood drive, ZimboLove Foundation has announced a campaign tagged, #RedChilliChallenge.
“We will be utilising social media as a means to get as much blood and raise as much money as possible in the fastest way possible,” Co-founder of the organisation, Ruvheneko Parirenyatwa, said.
The campaign aims to build on the success of the ALS Ice Bucket Challenge, started in the USA. It raised US$6 million for charity.
The #RedChilliChallenge will entail participants recording themselves eating fresh red chilli and then nominate others to do the same.
Each person who accepts the challenge is to record themselves doing it and post the video up on social media.
If a person refuses to do the challenge, they can donate $5 or more to the initiative or go and donate a pint of blood at the National Blood Service of Zimbabwe.
“We hope this will go viral and begin to see the videos being shared online and via What’s App,” Parirenyatwa remarked.
On Thursday, ZimboLove will host a fundraiser to encourage donations.
The money raised will go to the ZimboLove bank account at Parirenyatwa Hospital, where anyone needing blood and qualifies for the free allocation from ZimboLove, will be given.
Public Affairs Manager for the National Blood Service Zimbabwe, Esther Masunda, praised ZimboLove and welcomed the initiatives.
“We thank Ruvheneko and her team for coming up with an innovative approach in making blood more affordable,” she said.
– CAJ News
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