Brewery commits to SA coaching development
South African Breweries beer brands
by TINTSWALO BALOYI
JOHANNESBURG – THE ongoing partnership between the South African Breweries and the South African Football Association is poised to enhance coaching development in th country.
The organisations have partnered under the auspices of the Carling Black Label Coach The Coaches programme.
The fourth edition will be held from Saturday to 10 November at the SAB World of Learning in Kyalami.
The Carling Black Label Coach the Coaches programme will give 58 passionate coaches the indispensable SAFA C-Level coaching course, which is to be conducted over a ten-day period by some of the country’s best football instructors.
Carling Black Label General Manager, Vijay Govindsamy has assured the 2014 edition of this programme would produce quality coaches, who will go back and make a meaningful contribution in their communities.
“We are proud to have once again partnered with the South African Football Association in this one of a kind initiative that continues to make a meaningful difference to South African football.
“We believe that by tapping into this area of a sport that is enjoyed by many, we can make a meaningful contribution to the overall development of football while at the same time making men feel like Champions,” said Govindsamy.
The Carling Black Label Coach the Coaches programme was first launched in 2011 by the award winning beer alongside SAFA in a bid to add to the number of qualified football coaches at grassroots level.
Previous coaches of this programme have since went back and contributed to the development of football in the country.
This ground-breaking initiative by Carling Black Label comes at quite a crucial time in the transition of South African football with SAFA’s vision of accrediting at least 10 000 coaches per year in full swing.
– CAJ News
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