Chinese phone manufacturer enters Nigeria market
from HENRY IFEANYI in Lagos, Nigeria
LAGOS – A leading Chinese mobile phone company, Wiko Mobile, announced plans to revolutionalise the Nigeria phone market with the launch of its phone brands in October.
Ahead of its formal launch in Nigeria, the company has taken 12 channel partners on a pre-launch excursion to Dubai in the United Arab Emirates with the aim of interacting with other partners across the globe as it rolls out across the world.
Wiko offers a value proposition of stylish yet affordable products across the spectrum from low-end to high-end.
The company will be introducing ten products from the over 20 products in the Wiko stable to the Nigerian market.
The Nigerian channel partners who are expected to push the new phone brand, met with their counterparts from Kenya, Vietnam and Saudi Arabia, countries of interest for the third largest phone maker in Europe.
According to the Country Sales Manager Nigeria, John Peters, the Dubai pre-launch function enabled channel partners from Nigeria interact with other Wiko associates around the world so as to understand the Wiko brand culture, brand vision and brand attributes.
The channel partners were drawn from key markets across the country, underlining the vision of the brand to take a significant share of the phone market from onset.
“Wiko took 12 channel partners from Nigeria to a pre-launch function in Dubai along with their counterparts from across the globe. This was to explain to them Wiko’s value proposition, product proposition and also show them the road map.
“This is to enable them grasp the concept of how Wiko intends to operate in all the countries they will be launching their product. Countries like Saudi Arabia, Poland, Vietnam, Kenya and Nigeria.
“So all representatives from these countries were brought to Dubai so they can get a full detail of what Wiko is all about.”
He said it was important that local channel partners were well-versed with the history and aspirations of the firm.
“They have to understand the Wiko story; where we are coming from, where we are now, and where we intend to be in the future and know what specifically Wiko intends to do in each market.
“So market-wise, coverage-wise and channel-wise all these were explained to them at that meet in Dubai.”
– CAJ News
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