Nigeria telco drives ICT adoption in rural areas



from HENRY IFEANYI in Lagos, Nigeria
LAGOS – ONE of the country’s telecommunications companies, Airtel Nigeria, is promoting the uptake of information and communications technology among rural communities in the country.

The Boost ICT Usage in Rural Areas campaign initiative, according to the company, is designed to help consumers living in or visiting the designated locations in underserved communities to have first-hand experience of the company’s data services with no financial implications.

Airtel said the programme will also assist to facilitate ICT/data penetration in the country’s rural settlements.

Under the Boost ICT Usage in Rural Areas, Airtel will provide the enabling tools like tablets and smart phones to facilitate the experience of customers.

Starting with rural communities in Ebonyi, the Airtel ICT train will criss-cross rural communities in Imo, Enugu, Benue, Anambra, Delta, Edo, Abia, Akwa-Ibom, Cross Rivers, Bayelsa and Rivers.

Others are Ekiti, Ondo, Osun, Kwara, Oyo, Lagos and the Federal Capital Territory.

Speaking on the initiative, Maurice Newa, Airtel’s Chief Commercial Officer, said the programme was designed to bridge the gap between consumers in the rural settings and the world of opportunities before them.

“We are pleased by the prospect of ensuring our customers in the rural communities experience data services aimed at enhancing their quality of work and living. As a responsible corporate citizen, we have consistently sought ways of rendering life enriching services to them just like we have done with those in the urban areas,” he said.

“There is a lot going on across the globe which ordinarily may fall outside the scope of the rural dwellers but which, if they are given the right access, may bring their dreams to fulfillment. So we are providing this trusted platform for them to achieve more. This initiative is in tandem with our vision of becoming the most loved brand in the daily lives of Nigerians,” Newa added.

Newa also assured of the company’s readiness to lead the drive for internet penetration and uptake especially in the rural areas of the country, which has about 50 percent of the total population but is yet to be covered effectively in terms of access to data services.

“As a data-centric operator, we are prepared for the challenge of internet penetration in the rural areas. We have shown leadership with our 3,75G network which is in over 200 cities and towns across the nation,” he said.

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Posted by on Aug 27 2014. Filed under Featured, Mobile & Telecoms, Technology. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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