SA e-commerce firm expands to Nigeria


MTN shop

LAGOS –, a leading South African e-commerce technology company, announced the launch of the first phase of its expansion plan into the rest of Africa.

The first phase targets Nigeria with a trial Proof of Concept (POC) partnership with MTN Business customers who will be able to develop their own online shops through

Phase two will see launch their services in Kenya and later on in Uganda with key business partners established in both these regions.

“’s goal is to enable 1000 online stores outside of South Africa in the next 12 months,” said Andy Higgins, the Managing Director of

“We have also identified Nigeria as one of our biggest markets in Africa and predict that in time they will outgrow South Africa and become our biggest market in Africa, so we’re thrilled to have launched our pilot project to such an enthusiastic response with our Nigerian partners,” Higgins concluded.

Two large online retailers, and, have lead the charge in the Nigerian online retail space by offering their consumers the convenience of being able to purchase a range of goods online that they also deliver. however, has targeted SMEs specifically to support local entrepreneurial merchant start-ups within the market. Initially will offer basic online storefront services followed by additional services around payments, logistics and marketing support and will later launch a multi-channelled selling solution to these customers.

An important element of’s basic product offering is the ability to trade via their mobile devices as research shows that many potential, first-time eCommerce customers will use their devices to first engage in the online retail environments.

UAfrica said predictions about why industry experts foresee Nigeria’s eCommerce industry to lead the African online retail environment could be partly attributed to the huge growth forecast for Nigeria with their GDP being the largest in Africa.

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Posted by on Jul 14 2014. Filed under Broadband, Investing, Investing, Mobile & Telecoms, Technology. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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